(Marketing Report)write a marketing report in the role of the Essay

(Advertising Report)write a showcasing report in the job of the expert to the Board of The Birmingham Library - Essay Example It is a 360 degree approach in advertising which empowers the advertiser raise brand mindfulness and in this way brand experience however different touch focuses. Notwithstanding, electronic promoting must be effective in the event that it is goes with methodologies impacting the client observation from various touch focuses likewise, for example, print media, publicizing, TV, outside media, and so forth. In the current report, a situational examination has been finished. E-Marketing has been taken as a system for marking and advancements of the recently settled library in Birmingham. The objective clients fall in the age gathering of 18-25 years. Since this age is for the most part client keen and dependent on web and other web based life exercises, utilizing electronic promoting to focus on these clients will be of manageable favorable position. SOSTAC position have been applied for the improvement of circumstance, goals and procedures. From the predetermined methodologies, strateg ies, applications and activity plans have been suggested. A legitimate control examination has been done to distinguish the future issues and prescribed future techniques to control them. Presentation The Library of Birmingham is the new library that has as of late finished its development. Upon fruition, this will supplant the Birmingham Central Library, situated in Birmingham, United Kingdom. The Library of Birmingham is the new augmentation of the Central Library having current innovation and condition of workmanship framework. The new library is a 188 million pounds venture. The focal library was finished in the year 1983 and was opened for open in the year 1984. Focal library is considered as one of the most mainstream and visited libraries of the nation. With the opening of the new library, numerous new administrations will be propelled. Since it is totally new foundation, the greater part of the items and highlights of the library will be ungraded and progressed. E-Marketing A portrayal of electronic showcasing will be use for computerized innovations and electronic gadgets so as to sell and advance items and administrations. As per creators like Xing et al (2004) and McQuitty and Peterrson (2000), the level of individuals getting to the web and including in online information gathering about items and administrations has become throughout the years. Business has developed everywhere throughout the world with the appearance of electronic showcasing (Joines, Scherer and Scheufele, 2003) and it will make colossal advertising open door for the associations (Pollack, 1999; Hoffman, 2000). Electronic promoting can likewise be characterized as an online channel through with clients and advertisers go into an exchange stage available to be purchased and buy, which benefits the two players. As indicated by Meuter et al, (2000) web showcasing can be clarified as a virtual stage where administrations and items existing as advanced data can be traded with the assi stance of channels which are instructive. In this kind of media, individuals and gatherings make, offer and trade thoughts and data through online networks and systems (Mangold and Faulds, 2009). Electronic media is not quite the same as conventional media from numerous points of view, for example, reach, quality, recurrence,

Disaster in Elizabeth Bishop’s One Art Essay -- One Art

Fiasco in Elizabeth Bishop’s One Art Workmanship isn't life. More, it is a double dealing, reflecting experience and feeling, however never genuinely turning into that which it reflects. Workmanship is appealing in that it is a controlled harmony between inflexible structure, which is unreasonably ordinary for its motivations, and disordered disunity, which is excessively non domesticated. Verse is craftsmanship. Misfortune isn't. In her villanelle â€Å"One Art,† Elizabeth Bishop demonstrates this to be so. The sonnet itself is an emotive crescendo, and keeping in mind that its speaker battles to hold the torment of misfortune inside the limits of craftsmanship, its perusers note the ambiguity of such an exertion. Single word prompts them, and powers Bishop’s crescendo with an energy, a tone, and a coda; â€Å"disaster† induces the sonnet â€Å"One Art.† Fittingly, the crescendo starts delicately. The poem’s opening refrain accept a genuinely emotionless tone, which happens from the speaker’s pretended detachment toward the possibility of losing. Despite the fact that the quick conflict between Bishop’s title and its suggestion quickly disturbs the brain from a consistent outlook, the speaker’s hurried confirmation that misfortune is â€Å"no disaster† appear...

Tan Dun Essay Example | Topics and Well Written Essays - 250 words

Tan Dun - Essay Example During the 1980’s Tan moved to New York City and took a crack at Cambridge University where he was taught in both old style and contemporary sythesis and music. From here Tan understood that he could take and consolidate all these melodic impacts and produce his own interesting feeling of style and structure. Tan’s inventive and wide works have left an everlasting imprint on the universe of music, particularly mirroring his own ideas, thoughts and uniqueness. Tan takes both western and eastern music and consolidates it with regular components like paper, water, and wood delivering a rich style of one of a kind and excellent sythesis. Some of Tan’s prior and prominent works are the Ghost Opera including a string group of four of every 1994, Marco Polo a drama created in 1995, and Symphony 1977: Heaven, Earth, Mankind an ensemble played in 1997 with bianzhong ringers (â€Å"Tan Dun†). One of his generally celebrated and admirable works is the artful culminat ion for Crouching Tiger, Hidden Dragon for which he deservedly got an Oscar Award as the best unique score. In 2003, Tan carried the universe of western music to the provincial locals of Hunan is his exhibition of The Map. That equivalent year he likewise debuted the Paper Concerto at the opening of Walt Disney Concert Hall in Los Angeles (â€Å"Tan Dun†).

Operations Management and Business Models Essay - 550 Words

Operations Management and Business Models (Essay Sample) Content: Operations Management and Business ModelsAuthorà ¢Ã¢â€š ¬s Name:Institutional Affiliation:IntroductionOperations management is an inherent management process that harmonizes business process to maximize output. Previously, operations management was not considered to be an integral part of business operations. However, the recent years have seen an acknowledgement by business organizations that managing business operations is important to an organization. Freeman is of the view that, effective operations management is a major contributor of business success and growth (2012). Key concepts in operations management include product life cycle, supply chain management and the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬.à ¢Ã¢â€š ¬Ã‹Å"Six sigmaà ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ã‹Å"Six sigmaà ¢Ã¢â€š ¬ is a management approach that is meant to improve business capability and efficiency by streamlining business processes and operations. The overall goal of the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬; when used as a management tool, is to improve business performance thus leading to profit maximization. Just as the name suggests, this tool applies a well controlled technique of combining various business requirements and using the same to increase efficiency. According to Conger, the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬ approach uses both qualitative and quantitative technique to improve business performance (2010).The major components in the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬ technique are; define, measure, analyze, improve and control also abbreviated as DMAIC. DMAIC provides directions regarding how various management issues should be solved using the à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬ technique. Any problem solution starts with identifying the problem and ultimately coming up with plausible solutions for the problem.Product Life CycleAccording to Stark (2011), product life cycle is defined as the period that a product is developed within the mark et taking into account the time factor. For any product to be launched there is always an idea involved. The idea is developed after thorough research before the actual development process. If the idea is found to be plausible, the next phase involves the actual development of the product in the market for sale. During the initial development stages, the demand for any product is very high. However as production continues, demand for a product declines which eventually renders the product obsolete. In terms of competition, a new product in the market may not experience a lot of competition at the beginning. However, continued supply of a product is met with increase competition which ultimately explains why the product becomes obsolete in the long run.Supply Chain ManagementAccording to Barney (2012), Supply chain management refers to the ac of ensuring that a product reaches the intended market at the appropriate time. This string of co-dependence in management involves several act ivities. The key activities involved in supply chain management include; purchases, pr... Operations Management and Business Models Essay - 550 Words Operations Management and Business Models (Essay Sample) Content: Operations Management and Business ModelsAuthorà ¢Ã¢â€š ¬s Name:Institutional Affiliation:IntroductionOperations management is an inherent management process that harmonizes business process to maximize output. Previously, operations management was not considered to be an integral part of business operations. However, the recent years have seen an acknowledgement by business organizations that managing business operations is important to an organization. Freeman is of the view that, effective operations management is a major contributor of business success and growth (2012). Key concepts in operations management include product life cycle, supply chain management and the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬.à ¢Ã¢â€š ¬Ã‹Å"Six sigmaà ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬Ã‹Å"Six sigmaà ¢Ã¢â€š ¬ is a management approach that is meant to improve business capability and efficiency by streamlining business processes and operations. The overall goal of the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬; when used as a management tool, is to improve business performance thus leading to profit maximization. Just as the name suggests, this tool applies a well controlled technique of combining various business requirements and using the same to increase efficiency. According to Conger, the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬ approach uses both qualitative and quantitative technique to improve business performance (2010).The major components in the à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬ technique are; define, measure, analyze, improve and control also abbreviated as DMAIC. DMAIC provides directions regarding how various management issues should be solved using the à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"six sigmaà ¢Ã¢â€š ¬Ãƒ ¢Ã¢â€š ¬ technique. Any problem solution starts with identifying the problem and ultimately coming up with plausible solutions for the problem.Product Life CycleAccording to Stark (2011), product life cycle is defined as the period that a product is developed within the mark et taking into account the time factor. For any product to be launched there is always an idea involved. The idea is developed after thorough research before the actual development process. If the idea is found to be plausible, the next phase involves the actual development of the product in the market for sale. During the initial development stages, the demand for any product is very high. However as production continues, demand for a product declines which eventually renders the product obsolete. In terms of competition, a new product in the market may not experience a lot of competition at the beginning. However, continued supply of a product is met with increase competition which ultimately explains why the product becomes obsolete in the long run.Supply Chain ManagementAccording to Barney (2012), Supply chain management refers to the ac of ensuring that a product reaches the intended market at the appropriate time. This string of co-dependence in management involves several act ivities. The key activities involved in supply chain management include; purchases, pr...

Supernatural And Supernatural Explanations Essay - 1288 Words

Introduction A lot of events in life can be explained logically by natural explanations or illogically by supernatural explanations. During early and middle childhood, children can generate both types of explanations. Logical explanations are produced by using one’s understanding of physics, biology, psychology, causation, and other observations. Magical forces or powers and sometimes divine interventions are used to explain things not as easily understood. The focus of this study is to investigate the likelihood that children are strongly inclined to produce natural explanations, leading them to use natural causes to explain outcomes even if the outcome is impossible. This could be influenced by the child’s religion and culture. It is†¦show more content†¦Because young children often view improbable events as impossible, they might explain those events supernaturally. But, since they are possible in reality, they can also be explained logically. This experiment is also focused on children between the ages of six and seven because these ages fall within the range that children view probable events as impossible and it ensured that the children would have language skills adequate enough to give an intelligible response. Methods This study is actually made of two experiments. The participants of these experiments were made of 32 six- and seven-year-olds. The children were tested at their elementary schools. Demographics were not collected, but most were middle class from the Waterloo region of Canada. In this region, 79% of people are Caucasian and the main minorities are South Asian and Chinese. Of these, 68% are some type of Christian and 25% have no religious affiliations. The children for each experiment came from many different schools and different children were used in each experiment. In Experiment 1, the children were told about three events: a man with a beard, a woman with a pet, and a man with a house. Children were randomly assigned to one of two conditions: improbable or impossible. Specifically, a man with a beard to his toes is improbable,Show MoreRelatedReflection Essay945 Words   |  4 Pageslearned my lesson.† I made a lot of mistakes in my first OHSC0 writing assignment, the main one being to keep my essay focused even if it means leaving out what I had seen as comic relief. I believe just this change would have made room for me to correct most of my other mistakes as one of my biggest problems in this essay was editing it down to two pages. One of the main comments about my essay was that I should be, â€Å"including clear definition of terms in the scientific process,† and I actually previouslyRead MoreVampires Never Die by Guillermo Del Toro and Chuck Hogan: An Analysis1279 Words   |  6 PagesSupernatural Vampires Never Die is the title of the essay written by Guillermo Del Toro and Chuck Hogan, but it is also a statement that is true in multiple ways. Earlier in history people heard tales of them or read books were they encountered vampires, nowadays they will visit you on your TV- screen, in books, magazines, movies and etc.; they are everywhere to be found. First and foremost we all know vampires are immortal, it is a big part of their allure. Second, vampires manage to live onRead MoreBelieving in Miracles Essay834 Words   |  4 Pagesmiracles and how miracles lead us to believe that God exists. This essay will look at the two sides of believing in miracles. On one side of the debate is that of why miracles lead us to believe in God? And to contradict this point of view will be the problem of believing in miracles. A miracle is defined as something wonderful and good that happens, especially something believed to have a supernatural or unexplainable cause. So when a miracle does occur then people areRead MoreAshley Andreasen. Mrs. Schroder . Honors English Iv. 81000 Words   |  4 Pageselements such as; castle settings, atmospheres of mystery and suspense, ancient prophecies, omens, portents, visions, supernatural or inexplicable events, and numerous other elements. However, each gothic book varies because the author does not include every single component. Mary Shelley - the author of Frankenstein - incorporated multiple levels of narration, a dark setting, supernatural elements, inexplicable events, horror, terror, mystery, and suspense throughout the story creating a unique, gothicRead MoreUse of Gothic Elements in Charlotte Brontes Jane Eyre1740 Words   |  7 Pagesnineteenth century. Bronte was greatly influenced by the Gothic novels that were in fashion before the time of Jane Eyre. The Gothic novel was popularised in the late eighteenth and early nineteenth centuries, and was defined by its use of suspense, superna tural elements, and desolate locations to generate a gloomy or chilling mood. The protagonist of the novel would generally be female, and often face distressing or morbid circumstances. Contextually, there was little freedom for middle-class womenRead MoreUse of Gothic Elements in Charlotte Brontes Jane Eyre1729 Words   |  7 Pagesnineteenth century. Bronte was greatly influenced by the Gothic novels that were in fashion before the time of Jane Eyre. The Gothic novel was popularised in the late eighteenth and early nineteenth centuries, and was defined by its use of suspense, supernatural elements, and desolate locations to generate a gloomy or chilling mood. The protagonist of the novel would generally be female, and often face distressing or morbid circumstances. Contextually, there was little freedom for middle-class women duringRead MoreRomanticism in Young Goodman Brown Essay851 Words   |  4 Pageswilderness as they. His reaction to their passing is also an example of another romantic trait, prizing the emotional over the intellectual. Another staple of romantic works is the value of intuition, and the emotion side of a conflict to the rational explanation for it. Goodman Brown is confronted throughout the story with situations where he gives a strong, immediate reaction without possible having time to weigh the rational options. A strong example of a rash conclusion occurs when Goodman Brown beholdsRead More salem witch trial Essay1180 Words   |  5 PagesSamuel Parris, whose daughter and niece were among those with this odd affect, sought to cure the perceived problem with prayer; others, including a doctor of physic who was called in, felt that the people in question were afflicted with a witchs supernatural curse, and this diagnosis came to be accepted as true. Friends and relatives prompted the afflicted people to name their supposed tormentors. On 29 February 1691/92, after over a month of acting oddly, the afflicted named three local womenRead MoreNaturalism Vs Supernaturalism1828 Words   |  8 Pagesth ere is no evidence of a supernatural reality) that nature is all there is (which, of course, does not follow)†. My essay argued that there was a false equivalence between the two metaphysical views, not that I considered naturalism proven by the limits of our knowledge. In any case, making a straw man of my claims does nothing to substantiate claims of a supernatural realm. To refute weak naturalism the supernaturalist needs to provide positive evidence of a supernatural world. It is not sufficientRead MoreLos Angeles Notebook by John Didion1011 Words   |  4 Pagessometimes have the tendency to identify their emotions with external forces like the weather. The amount of force in weather, and how it is delivered upon the earth, has a striking resemblance to emotion. Joan Didion explores this relationship in her essay â€Å"Los Angeles Notebook† Through looking at Santa Ana winds; she identifies her view that peoples actions can be affected both before and during the wind through feelings and mechanical behavior. Didions express the sense of anxiety and apprehension

Culture The American Culture - 1014 Words

Culture cannot be defined because it is completely unique to the individual. Culture is something that we choose to create which helps identify ourselves as a person. Throughout the world there are many different cultures. Culture can can be based on things such as language, religion, and tradition or customs that we were raised in. Culture allows for groups of people to come together with similar interests and backgrounds to come share one common ground. Culture is everywhere we look and is in our everyday lives. I consider myself to be the American culture. My first language is English and I was born and raised in California. Growing up I was raised in a Methodist church and went to church every single Sunday. I grew up watching†¦show more content†¦The Deaf community conveys themselves through the use of sign language. Sign language is a bodily language, by which using hand gestures and bodily movements to communicate with others. The Deaf community uses sign language to communicate because it is something that they are comfortable with and is easier for the the Deaf community to understand and is usually the first language they learn as children. Deaf culture continues to be unique by the way they have to fight and continue to fight to be heard. Throughout history Deaf people have had to fight the myths and delusions brought up against them. Deaf people were considered to be disabled and not fit for society. Its astounding to see how much the Deaf community has had to fight for in order to not be criticized for their lack of hearing. The Deaf community continues to fight for a higher education just so that can show hearing people that they are just as proficient. There are many similarities and differences between the Deaf culture and American culture that Mervin Garretson describes in her book â€Å"Deafness: Life and Culture.† â€Å"Not only do we have the same ethnic, religious cultural, and philosophical diversity as hearing people, we also divide ourselves into groups based on our degree of hearing, our use of language, and our educational background.† as stated by Nancy Bloch. Just like American culture, Deaf culture has a variety of religionsShow MoreRelatedAmerican Culture1480 Words   |  6 Pagesï » ¿ Americanization Culture influences different aspects of an individual’s identity. 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The culture is both distinct and enormously influentialRead MoreAfrican American Vernacular Traditions: Integrated Into Modern Culture1292 Words   |  6 PagesAfrican American Vernacular Traditions: Integrated Into Modern Culture African American vernacular traditions have been around for many centuries and still cease to exist in their culture. The vernacular traditions of the African Americans started when slaves were existent in the eighteenth and nineteenth century. It is believed that the slaves spoke a mix of Creole and partial English, in which they had to create in order to communicate between them discreetly. The vernacular traditions originatedRead MoreThe Harlem Renaissance : An Influential Movement Of African American Culture1802 Words   |  8 Pagesfrom 1918 to 1937, and was the most influential movement of people of African American culture. It mostly involved literary, musical, theatrical, and visual arts. African Americans were trying to re-conceptualize white people’s outlooks on them as a whole. White people had plenty of stereotypes toward African Americans. They were racist toward them and had animosity toward them as well. White people always had African American people as slave s throughout history and even thought slavery was over, thereRead MoreThe Meaning of Jazz in African American Culture Particularly in Harlem During the 1950’s2384 Words   |  10 PagesThe Meaning of Jazz in African American Culture Particularly in Harlem During the 1950’s In the Baldwin’s story, Sonny’s Blues, the author portrays African -Americans in the urban life. Even though he writes about reconciliation of two brothers, who are trying to overcome their differences and to come to understand each other, the story shows the meaning of Jazz in African American culture, particularly in Harlem during 1950. The urban life in Harlem has being described by many authors, includingRead MoreAmerican Culture And The Culture873 Words   |  4 Pagesdeep down I know language is a part of the culture. If I do not understand the culture attached to it, I may never get the real insight of the language I speak. That is why more than three months ago, I registered for a course called â€Å"American Studies† with an objective to gain a deeper perspective of the culture I am living in. Interestingly, during the coursework, I gain more than just a general concept about American culture. To me, American culture is a combination of many contradictions. Although

Information Systems E Business Management â€Myassignmenthelp.Com

Question: Discuss About The Information Systems E Business Management? Answer: Introduction Most of the business organization have been facing loss in their business in the market in modern world. The business information is not properly integrated in their operation management system. The information system consists of people, information technology and different processes of business. This report deals with the problems in the business information system of Axle Construction Company. This report focuses on the improvement of the business information system in the company. The challenges in the management of the business information system in the company has been described properly in the report. This report outlines the improvement in the elements of the Information system of the company. There are recommendations provided at the end of the report for successful implementation of the Social Media information system in Axle Construction. Business Information System The Information System helps in providing information to management that helps in making decision in the business organization. The control systems are divided into closed-loop and open loop. An open loop control system has no way for ensuring completion of objectives (Peppard and Ward 2016). Therefore, it is not suitable in the business context for its complexity. On the other hand, closed loop control system have feedback and feed forward control system that helps in maintaining the goals and objectives of the company in the market. The feedback is needed for identifying the gaps and loopholes of the company in the market. The feed forward control system helps in overcoming the complexity in the time delay associated with the feedback system. A business procedure comprises of an arrangement of exercises that is performed in a hierarchical and specialized condition (Frank et al. 2014). These exercises are facilitated together to understand a business objective. Every business procedure is authorized by a single association, yet it might communicate with business forms performed by other associations. As per this definition, a business procedure comprises of composed activities. Commonly, these activities must be performed in a specific request. For instance, the family specialist initially inspects a patient and afterward makes a conclusion (Valacich and Schneider 2015). Despite the fact that a business procedure is sanctioned by a solitary association, it might cooperate with different business forms inside what's more, crosswise over hierarchical limits. In this case, Axle Construction have a small understanding of the business process. The employees of the company are unaware of the business process n the company. The human resources of the company is low that is creating complexity in the company. The data resources of the company has been not operating in a proper way (Ogiela and Ogiela 2014). The enhancement of the information system in the Axle Construction help in maintaining the business process of the company in the market. The use of the advanced technology in the current process helps in upgrading the information system of the company. Challenges The challenges included in maintaining the information system are lacking the growth of the small business enterprises in the market. In the case of the Axle Construction, there are various challenges faced during the implementation the information system. Some of the challenges are discussed below: Lack in Communication Communication plays an important role in maintaining a proper employee engagement in the company (Stair and Reynolds 2013). The lack in communication purpose and planning caused major issues in the information system of Axle Construction. The communication between the employees and stakeholders have been nurtured that have cause decrement in the interest of customer in the market. Unclear Requirements The requirements and needs of the customer in the market has not been clear to the management of the company. This is the reason the company is not able to satisfy the customers in the market (Pearlson, Saunders and Galletta 2016). The change in the middle of any project hampers the growth of the project in the market. An unclear requirement of the project causes negative changes in the company. Delayed in project delivery Many instances are recorded in which the company is not able to deliver the project on time to the customer. This lead to dissatisfaction of the customer hampering the relationship. Due to the negative changes in the company, the delivery option of the company becomes delay causing ill effects to the brand image of the company in the market (Abbasi, Sarker and Chiang 2016). Therefore, the implementation of the information system in the Axle Construction is acquiring with various difficulties in the system. Quality Control The quality of the products and services of the Axle Construction has been a major concern for the challenges in the implementation of the information systems in the business process (Ceravolo et al. 2016). This can led to the degradation of the operations of the company in the market. The customer engagement of the company has been poor in the market. The customers are not satisfied with the quality control policy of the company. Implementation of CRM, ERP and EAI Many business organizations have implemented these software packages and techniques for improving the business process. The EAI is the use of different software and application that are based on architectural competencies of the company (Kavanagh and Johnson 2017). There are separate computer applications for different unified set of functionality. The use of the customer relationship management (CRM) helps in maintaining the relations with the customer sin the market. The use of the CRM helps in maintaining the brand image of the company in the market. The Axle Construction might use the CRM for improving the relations with the customers in the market. Figure 1: EAI system (Source: Lugmayr 2017, pp. 7) The ERP module of the company helps in maintaining the operation system in the market. Therefore, there are various implantation procedure of these techniques in the market (Lugmayr 2017). The Axle construction can use any of these techniques for acquiring benefits in the market. The use of the ERP module helps in increasing the marketing of the products and services in the market. The data storage system of the company has increased with the use pf the ERP module in the operations of the company. Figure 2: CRM (Source: Marabelli and Galliers 2017, pp. 349) The security of the data and information in the company has been enhanced in the company that helps in maintaining the privacy of the employees and customers of the company in the market, the use of the information technology in the Axle Construction helps in improving the tactics of the company in the market. The Enterprise Resource Planning helps in planning resources available in the company and having a smart utilization of them (Marabelli and Galliers 2017). The ERP system of the company have helped in observing and monitoring in the HR department of the company to recruit proper candidates in the company for increasing the productivity of the company. Figure 3: ERP (Source: Zacharewicz et al. 2017, pp. 239) The use of various online systems have helped in maintaining operation of the company. The use of the internet services in the company have helped in increasing the business of the company in the market (Zacharewicz et al. 2017). The expansion of the business can be achieved by using the internet services in the company. The use of the information system have helped in expansion of the business model all over the Australia. The competition in the market has been increased with the implementation of the new technologies in the market. In this case, the Axle Construction might get the competitive advantage by using these techniques and software application in the operations. This helps in maintaining a lead in the business in market. Therefore, the use of these techniques is appropriate for the company in the market. Recommendations It can be recommended for the Axle Construction to use the Social media Information System (SMIS) that helps in sharing technical content of the company over the social media. The social media information system helps in sponsoring the products of the company over the internet using the social m media platform in the account. The investment in the SMIS is less than other techniques that helps in maintaining the revenue and profit of the company in the market. SMIS is a dynamic crowd-attracting platform that increases the brand image of the company in the market. Many companies including the Westfield Group and Zappos have successfully implemented the SMIS in their business. Both the companies are retail companies operating various countries in the world. Both the companies advertise their products over social media including Facebook and Twitter. This has helped in attracting many customers to the companies. Conclusion It can be concluded that the use of the information system have helped in enhancing the business process of an organization. The Axle Construction have able to implement the software packages and techniques to enhance their information system in the market. This have helped in expanding the business all over the world. It is recommended to implementing SMIS in the company that helps in massive expansion of the business. References Abbasi, A., Sarker, S. and Chiang, R.H., 2016. Big Data Research in Information Systems: Toward an Inclusive Research Agenda.Journal of the Association for Information Systems,17(2). Ceravolo, P., Azzini, A., Damiani, E., Lazoi, M., Marra, M. and Corallo, A., 2016, July. Translating process mining results into intelligible business information. InProceedings of the The 11th International Knowledge Management in Organizations Conference on The changing face of Knowledge Management Impacting Society(p. 14). ACM. Frank, U., Strecker, S., Fettke, P., vom Brocke, J., Becker, J. and Sinz, E., 2014. 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